Beer Web Design: How We Create Engaging and User-Friendly Websites for Breweries

Fourseven Media is a digital marketing and web design business that focuses on assisting brewers with expanding and refining their respective online identities. We have created a variety of strategies and solutions to address the specific needs of brewers in the e-commerce space.

Methods We use a holistic approach to beer web design, drawing ideas and inspiration from a wide variety of sources to craft sites that are both aesthetically pleasing and highly useful for each individual brewery.
Your consumers will have no trouble accessing and navigating your website from any device since our sites are responsive and optimised for all devices.

Here are some of the regular processes in our beer website design process:

  1. Discovery & Planning:First, we collaborate with the customer to discover their business’s objectives, audience, and desired website features. In addition, we investigate the client’s market, rivals, and market trends to provide better service.

  2. Design: Here we develop initial ideas for the site’s layout and structure, sometimes known as wireframes. Website structure, navigation, and content may all be mapped out with the help of the wireframes. Mockups of the final website’s design and layout are also produced by our team.

  3. Development: In this stage, we put the agreed-upon design and wireframes to work to create a fully functional website. Pages, content, and functionality are developed using a CMS system or Shopify and even HTML, CSS, and JavaScript if needed. We also connect the website to any other systems, such e-commerce platforms or marketing automation software, that are required.

  4. Testing w/ bug & UX fixes: Before a website goes live, it undergoes extensive testing and quality assurance to guarantee it is fully functional and free of mistakes. We also do quality assurance (QA) tests to make sure the site is enjoyable to use and conducive to the client’s business objectives.

  5. Launch & On-going Support: We offer launch and continuing support, meaning that when the site goes live, we’ll be there to make sure it keeps running well and serving the client’s needs. Helping with technological issues, tweaking the site, and keeping it running smoothly are all examples of this.

    How we can help with maximising online Sales:
  • Implementing conversion rate optimisation (CRO) techniques: We use CRO techniques to ensure that our online shops are user-friendly, engaging, and effective at turning visitors into customers. This includes:

  • Building bespoke subscription flows: We design subscription flows that make it easy for customers to sign up for regular deliveries and boost customer retention.

  • Offering promotions and giveaways: We implement promotions and giveaways to encourage repeat business and increase order value.

  • Building bespoke Shopify apps: We also build custom Shopify apps that can help breweries to drive sales and improve customer loyalty. These apps can be tailored to the specific needs of each brewery and used to:

  • Offer special deals and discounts

  • Track customer orders and preferences

  • Manage ongoing promotions and giveaways

At Fourseven Media, we are passionate about helping breweries to succeed online. We believe that our unique combination of web design, CRO, and bespoke app development can make a real difference for breweries looking to grow their online sales and retain customers.

Beer website SEO

In addition to our web design and CRO expertise, we also offer SEO services to help breweries improve their search engine rankings and drive more organic traffic to their websites. Our SEO strategies are designed to help breweries:

  • Increase their visibility and reach on search engines like Google
  • Attract more qualified and relevant traffic to their websites
  • Improve their website’s user experience and engagement
  • Boost their online sales and customer retention

We use a range of SEO techniques, including keyword research, on-page optimisation, link building, and technical SEO, to help breweries improve their search engine rankings and drive more organic traffic to their websites. We also provide ongoing monitoring and reporting to track the success of our campaigns and make ongoing improvements.

Beer website design case study:

Gower Brewery is a small, independent brewery in the heart of South Wales. They, like many brewers, had trouble selling their products online due to a lack of a robust web presence. This is where Fourseven Media came in.

Gower Brewery hired us to help them create a brand new Shopify-based website from the ground up. Our web design team developed a site that is both aesthetically pleasing and very practical, and it is a perfect reflection of the Gower Brewery brand and its wares. Also, we developed specialised Shopify apps that have reduced Gower Brewery’s monthly operating costs. The applications’ “build your own package” and subscription routines made it simple for users to sign up for recurring deliveries.

After we finished the website, we began a monthly SEO plan to assist Gower Brewery rise in the search engine results and get more natural visitors. Thanks to our SEO work, Gower Brewery saw a rise in their website’s rank on search engines like Google, an increase in the number of visitors who were qualified prospects, and an overall enhancement in the site’s user experience and engagement.

Due to our site development and search engine optimization services, Gower Brewery’s online sales and client retention have skyrocketed. Shopify, together with our bespoke applications and SEO methods, helped them to expand their client base and ultimately their business.

We’d love to hear from you if you’re a brewery interested in enhancing your brand’s visibility on the web.

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