The Original Small Beer

Ecommerce Solution

Clients needs and our solution

The Original Small Beer Co are a leading low ABV brewery based in Bremondsay, London. Small Beer is for the big thinkers and for them, big thinking means pioneering a new process of brewing. That’s why they came to disrupt the market and built a bespoke brewing kit to exclusively produce lower alcohol beer up to 2.8% ABV in the world’s first dedicated small beer brewery.

With this big thinking came a small website which needed scaling as the company was growing at a rapid rate. Demand for the beer was rising and the basic Shopify site with starter theme wasn’t living up to the Small Beer brand and name that the team had been working so relentlessly on growing and, preserving. 

We worked closely with Small Beer to build an on-brand, modern and easy to navigate ecommerce website which told a story to it’s users as they ventured through the site. We didn’t just design a website and call it a day though. We needed a way to help the team keep a sustainable revenue stream as any company needs. So we researched trends in other food and beverage industries and came across coffee brands selling subscription based bundles. 

From here we built out a pair of bespoke subscription pages to make it easier for customers to repeat orders. 

As a result Small Beer are dominating the low ABV market online an a scaling at a rapid rate. We work with them on website updates and technical updates regarding functionality and technical SEO when needed. 



Website Redesign
Bespoke Subscription Flow
Custom Functionality

shopify subscription about us section for brewery website custom subscription app
shopify subscription beer type selector section for brewery website custom subscription app

Completely bespoke subscription service

To keep a steady stream of customers coming back we worked together to come up with two subscription pages.

One page for home, customers can order a case of two of beer and stock up their fridge.

The second for offices, being that it’s low ABV and you can knock a few back in the office on a Friday afternoon. It’s a perfect combination for Team leaders and managers to treat their teams a the end of a week.

Intuitive for target audiences

Easy and consistent monthly revenue

Customer retention increase drastically

Explore our favorite pages

Your strategic partner for online growth

Fourseven can help your company unlock it’s full potential online. As an agile and capable website design and digital marketing agency, we work with companies across the UK and Europe on increasing revenue. Done by implementing tried & tested marketing strategies and user experience improvements.