How a Local Coffee Supplier Grew With SEO
Taking over the project from another 'agency' we re-built the SEO strategy form the ground up. With a deep audit, fixing technical issues, and collaborating on helpful guides to build trust and authority. Within months, they were ranking for commercial keywords and pulling in qualified daily enquiries. Today, organic search drives consistent leads worth thousands per month, and traffic continues to climb 10–20% every month, even 18 months in.
The Business
Coffee Cup Equipment rents and services high-quality coffee machines across London, Surrey and Hampshire. Based near Walton, Surrey, they’ve been in the game for decades. Mostly powered by referrals, trade relationships, and word-of-mouth.
But as buying habits shifted online, they needed their website to start pulling its weight. The goal was simple: generate more inbound leads and compete with national suppliers on Google.
The Challenge
Despite having an agency “doing SEO,” results were non-existent. The site was slow, technically broken in places, and wasn’t ranking for anything meaningful. They were invisible in search, while big-name suppliers soaked up all the traffic.
The Strategy
We stepped in with a full-stack SEO fix:
Audited the site and competitors, uncovered dozens of missed opportunities
Ran technical clean-up: crawl issues, speed, structure
Created high-intent local landing pages targeting Surrey and nearby towns
Built a long-tail content strategy to win niche searches and expand reach
Collaborated with the founder to produce helpful guides, boosting topical authority
The approach was staged: start with realistic long-tail wins, build domain authority, then go after bigger national keywords.
The Results
30+ qualified enquiries per month from just organic search
~20% traffic growth every month, still going 18+ months on
Web-driven sales now outperform old-school lead sources
