How a Local Coffee Supplier Grew With SEO

Taking over the project from another 'agency' we re-built the SEO strategy form the ground up. With a deep audit, fixing technical issues, and collaborating on helpful guides to build trust and authority. Within months, they were ranking for commercial keywords and pulling in qualified daily enquiries. Today, organic search drives consistent leads worth thousands per month, and traffic continues to climb 10–20% every month, even 18 months in.

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Client

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Coffee Cup Equipment

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Client

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Coffee Cup Equipment

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Services

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National SEO

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Services

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National SEO

The Business

Coffee Cup Equipment rents and services high-quality coffee machines across London, Surrey and Hampshire. Based near Walton, Surrey, they’ve been in the game for decades. Mostly powered by referrals, trade relationships, and word-of-mouth.

But as buying habits shifted online, they needed their website to start pulling its weight. The goal was simple: generate more inbound leads and compete with national suppliers on Google.

The Challenge

Despite having an agency “doing SEO,” results were non-existent. The site was slow, technically broken in places, and wasn’t ranking for anything meaningful. They were invisible in search, while big-name suppliers soaked up all the traffic.

The Strategy

We stepped in with a full-stack SEO fix:

  • Audited the site and competitors, uncovered dozens of missed opportunities

  • Ran technical clean-up: crawl issues, speed, structure

  • Created high-intent local landing pages targeting Surrey and nearby towns

  • Built a long-tail content strategy to win niche searches and expand reach

  • Collaborated with the founder to produce helpful guides, boosting topical authority

The approach was staged: start with realistic long-tail wins, build domain authority, then go after bigger national keywords.

"We have been using Fourseven Media for a couple of years now and we are very happy with the service we have received. We can trust Nathan to proactively work hard on our SEO and Google rankings with or without our involvement depending on our own availability. This has resulted in a steady flow of enquiries from our website."

"We have been using Fourseven Media for a couple of years now and we are very happy with the service we have received. We can trust Nathan to proactively work hard on our SEO and Google rankings with or without our involvement depending on our own availability. This has resulted in a steady flow of enquiries from our website."

Andy Fitzpatrick, Owner

The Results

  • 30+ qualified enquiries per month from just organic search

  • ~20% traffic growth every month, still going 18+ months on

  • Web-driven sales now outperform old-school lead sources


Project Highlights

non-brand search term with 2,000+ searches every month shows Google Business Profile and #1 spot

non-brand search term with 2,000+ searches every month shows Google Business Profile and #1 spot