From zero visibility to £75K/month in inbound enquiries.

When Mr Wardrobe approached us, their site was in rough shape: hacked, buried in Google, and bringing in almost no leads. They’d been relying on a low-cost agency that offered SEO in name only. No actual strategy, no results. We rebuilt the site in two weeks, fixed critical technical issues, and launched a complete SEO strategy, from keyword research to GBP optimisation. Today, Mr Wardrobe ranks for high-volume terms and generates over £75,000/month in inbound leads from organic search.

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Client

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Mr Wardrobe

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Client

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Mr Wardrobe

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Services

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National SEO

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Services

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National SEO

The Business

Mr Wardrobe designs and installs bespoke wardrobes and fitted furniture across London and the South East. Their clients range from homeowners and landlords to interior designers and developers — all looking for high-quality, custom-built storage solutions.

Their craftsmanship and product were strong. But their online presence didn’t match the level of service they delivered.

The Challenge

Before working with us, Mr Wardrobe had a site managed by a budget agency — and it showed. The content was generic and thin, with no keyword strategy behind it. Backlinks were non-existent, and the technical foundation was crumbling.

Worse, the site had been hacked. Hundreds of spam pages had been indexed, linking out to malicious sites. This not only hurt trust with Google, it damaged the brand’s reputation and search visibility.

Despite offering a premium product in a competitive market, they weren’t ranking for any high-intent terms — and leads had stalled.

I'm absolutely happy with the end results. Fast, hardworking, knowledgeable. We started with a base structure and few ideas and developed the entire website page by page within less than two weeks. The team easily handled any challenges, and are very supportive of creative ideas. Apart from this project, Im also using their SEO services. Great value! Highly recommended!

I'm absolutely happy with the end results. Fast, hardworking, knowledgeable. We started with a base structure and few ideas and developed the entire website page by page within less than two weeks. The team easily handled any challenges, and are very supportive of creative ideas. Apart from this project, Im also using their SEO services. Great value! Highly recommended!

Harpreet Singh, Owner

The Strategy

We treated it like a digital emergency — and moved fast.

  • Developed the website in 2 weeks, stripping out hacked code, spam pages, and starting from a clean technical base.

  • Ran deep keyword research, targeting high-intent commercial terms with real volume — and mapped these to a new set of focused landing pages.

  • Cleaned up technical SEO: crawl errors, index bloat, speed issues, sitemap and robots fixes.

  • Fully optimised their Google Business Profile, enhancing local map pack presence across key London zones.

  • Analysed competitor sites to close content and backlink gaps, focusing effort where it would have highest impact.

The goal wasn’t just to fix, it was to make the site perform.

The Results

The turnaround was fast, and the gains, measurable.

  • Ranks on page 1 for several high-volume keywords in the fitted furniture and bespoke wardrobes space

  • Inbound enquiries now generate £75,000+ in monthly revenue — with a steady stream of qualified leads coming from organic

  • Site performance, structure, and trust signals now match the quality of the product they deliver


    What started as a recovery project turned into a high-performing growth engine.