How a Shower Brand Dominated Search & Grew Sales 33% in 90 ays
Taking over from a struggling previous agency, we rebuilt Ecocamel's SEO strategy from scratch. Through comprehensive technical fixes, strategic keyword targeting, and authority-building content, we doubled their organic keyword rankings within 6 months. Today, organic search drives consistent sales worth over £5,700 monthly, with search traffic delivering a 33% boost to overall revenue.
The Business
Ecocamel manufactures premium eco-friendly shower heads and water conditioning systems across the UK, EU & USA. Based in the competitive bathroom accessories market, they've built a reputation for innovative water-saving technology including their patented AirCore and Twin Injet systems.
While they had great products and loyal customers, their online presence wasn't converting. The goal was clear: dominate search for eco-friendly shower solutions and compete with established bathroom brands on Google.
The Challenge
Despite previous SEO attempts, Ecocamel was practically invisible online. Their site wasn't ranking for high-value commercial keywords, and competitors were capturing all the valuable "shower head" and "water saving" searches. They were losing potential customers to inferior products simply because they couldn't be found.
The existing approach lacked strategy – no keyword focus, poor technical foundation, and content that didn't match search intent.
The Strategy
We stepped in with a comprehensive SEO transformation:
Deep technical audit – uncovered critical crawl issues, speed problems, and structural weaknesses
Competitive keyword analysis – identified 50+ high-intent opportunities competitors were missing
Product-focused landing pages targeting specific shower types and water problems
Content authority building – technical guides showcasing Ecocamel's expertise and environmental benefits
Schema markup implementation – enhanced product visibility with reviews and ratings
Strategic internal linking – connected related products and problems to boost topical authority
The approach was methodical: fix technical foundations first, target achievable long-tail keywords, then scale up to competitive commercial terms. Along side this we've worked with Ecocamel on their Shopify Development and website design to help with conversion rate optimisation to help drive more checkouts.
The Results
100%+ increase in ranking keywords – from 14 to 29 tracked terms
Position #1 for "ecocamel shower head" – complete brand domination
Top 10 rankings for 14 commercial keywords – up from just 1 previously
33% increase in sales attributed to organic search
£5,724 monthly revenue from Google search alone
£178 estimated monthly traffic value – double the previous performance
What Made the Difference
Technical Excellence: We fixed fundamental issues that were preventing Google from properly crawling and indexing their product pages.
Strategic Targeting: Instead of chasing impossible keywords, we identified winnable searches where Ecocamel's unique technology gave them a competitive advantage.
Authority Building: We positioned Ecocamel as the experts in water-saving technology through detailed technical content and problem-solving guides.
User Experience: Every page was optimised for conversion, with clear benefits, social proof, and technical specifications that built trust with eco-conscious buyers.
The Ongoing Impact
90 days in, Ecocamel continues to gain ground against national bathroom brands. Their organic growth trajectory shows no signs of slowing, with new keyword opportunities emerging as their domain authority strengthens.
Search now drives their most qualified leads – customers who specifically want eco-friendly, water-saving solutions rather than generic shower heads. This means higher average order values and better customer lifetime value.