Why We Used Framer for Our Latest Website Build: Moving Beyond WordPress

Choosing the right platform for a project isn't just about what's familiar – it's about what will deliver the best results for our clients. When ThinkSono, pioneers in AI-powered DVT detection, approached us to redesign their website, we knew this project required something different from our usual WordPress builds.

The challenge was significant: create a website that could effectively communicate complex medical AI technology to both healthcare professionals and investors, while maintaining the high performance and sophisticated animations needed to showcase their groundbreaking work. This led us to choose Framer as our development platform, and the results have exceeded expectations.

Why Not WordPress?

While WordPress has served us well for many projects, ThinkSono's requirements highlighted some limitations. Their previous WordPress site struggled to effectively communicate their innovative technology, with animation constraints and a content management system that the client found cumbersome for updates. The challenge of explaining complex medical processes in an engaging way required a more modern, flexible approach.

Embracing Framer's Capabilities

The decision to use Framer was driven by several key advantages that aligned perfectly with ThinkSono's needs:

Superior Animation Capabilities

One of Framer's standout features is its built-in animation system. We implemented sophisticated animations throughout the site, including scroll-based interactions that bring content to life as users explore the page. These animations weren't just for show – they played a crucial role in helping visitors understand ThinkSono's technology more intuitively.

Component-Based Development

Framer's component-based architecture allowed us to create reusable elements that maintained consistency across the site while significantly reducing development time. We established global site rules and variables that made the entire project more manageable and maintainable.

Custom Functionality Made Simple

By leveraging React JS within Framer, we implemented sophisticated features like location-based components and dynamic phone number displays – functionality that would have been more complex to achieve in WordPress. This modern development approach gave us the flexibility to create exactly what ThinkSono needed without compromise.

We also built a custom 'Other' select option where, when chosen the visitor can input to a textbox. This is only visible once the other option is selected to improve user experience.

Improved Content Management

One of ThinkSono's key requirements was a content management system that their team could easily update. We implemented custom CMS solutions for their news, PR, and technical reports sections. The result was a much more intuitive system compared to their previous WordPress setup, making it easier for their team to keep content fresh and engaging.

Development Efficiency

The development process in Framer proved to be notably more efficient than our typical WordPress builds. Its designer-friendly interface and intuitive development environment meant we could move from concept to implementation faster. The platform's front-end focused approach allowed us to create sophisticated interactions without getting bogged down in backend complexity.

The Results

The impact of choosing Framer for this project has been clear in the metrics:

• Leads started coming in within days of the site launch

• Significant reduction in bounce rates compared to their previous site

• Increased user engagement across all pages

• Longer average site visit times

But perhaps more importantly, we've created a website that effectively communicates ThinkSono's complex technology in an accessible way. The sophisticated animations and interactive elements help visitors quickly understand the value of their AI-powered DVT detection system, whether they're medical professionals or potential investors.

See the full project here

Looking Forward

While WordPress remains a valuable tool in our arsenal, our experience with Framer on the ThinkSono project has opened new possibilities for future builds. For projects that require:

• Sophisticated animations and interactions

• Complex technical explanations made simple

• Modern, performance-focused development

• Intuitive content management

• Quick development turnaround

Framer has proven itself as a powerful alternative that can deliver exceptional results.

Is Framer Right for Your Project?

The success of the ThinkSono website demonstrates that for certain projects, particularly those requiring sophisticated animations and interactive elements to explain complex concepts, Framer can be an excellent choice. Its modern development approach, combined with powerful built-in features, allows us to create websites that not only look great but perform exceptionally well.

This project has reinforced our belief that choosing the right technology for each specific project is crucial. While WordPress continues to be an excellent choice for many websites, our experience with Framer has shown that for projects requiring advanced interactions and animations, particularly those needing to explain complex ideas simply, it can be the perfect solution.

If you're considering a website build that requires sophisticated animations, interactive elements, or needs to present complex information in an engaging way, we'd be happy to discuss whether Framer might be the right choice for your project.