Why Your Surrey Business Website Isn't Ranking (And How to Fix It)

Your Surrey business website might not be ranking because of issues like poor SEO basics, missing local SEO setup, or technical website problems. Here's a quick breakdown of the main reasons and how to fix them:

• SEO Basics: Missing or poorly optimised meta tags, duplicate content, and improper use of H1 tags.

• Local SEO Setup: Unclaimed Google Business Profile, inconsistent NAP (Name, Address, Phone) details, and lack of local citations.

• Technical Problems: Slow page speed, broken links, missing HTTPS, and poor mobile optimisation.

Quick Fixes:

1. Audit Your Website: Use tools like Google Search Console, SEMrush, or Ahrefs to identify issues.

2. Improve Local SEO: Claim your Google Business Profile, ensure consistent NAP details, and target local keywords like "plumber in Guildford."

3. Fix Technical Issues: Optimise for page speed, mobile usability, and resolve broken links.

Taking these steps can help your site rank higher, attract more local customers, and drive more enquiries. For expert help, consider working with professionals like Fourseven, who specialise in Surrey-specific SEO strategies.

Reasons Surrey Business Websites Don't Rank

After reviewing numerous Surrey business websites, it's clear that several recurring issues are holding local businesses back from achieving strong search rankings. While these problems are widespread, the good news is that they're entirely fixable once identified.

Poor SEO Basics

Basic SEO mistakes are often the root cause of low rankings. Many Surrey businesses overlook key elements like properly optimised meta descriptions and tags - essential for helping search engines understand and rank content. On top of that, keyword stuffing remains a common practice, which not only frustrates users but also damages rankings[2]. Duplicate content is another frequent issue, creating confusion for search engines when the same content appears across multiple URLs[2].

A lack of attention to H1 tags also stands out. A surprising 59.5% of websites are missing H1 tags altogether, while 51.3% have multiple H1 tags on a single page[6]. This mismanagement muddles the page's structure and hierarchy, making it harder for search engines to interpret the content.

Missing Local SEO Setup

Local SEO is a critical yet often overlooked opportunity for Surrey businesses. With nearly half of all Google searches (46%) focused on local intent and 76% of users visiting a local business within a day of their search[5], optimising for local visibility is essential.

One major misstep is failing to claim or optimise the Google Business Profile - a free and powerful tool for improving local search rankings. Another common problem is inconsistent NAP (Name, Address, Phone Number) details across online directories, which confuses both search engines and potential customers. Adding to this, many businesses miss out on local citations from Surrey-specific directories or local organisations like the chamber of commerce, further reducing their visibility in local searches.

As Strato Doumanis, Chief Technology Officer and Creative Director of MediaCutlet, aptly puts it:

"If people can't find you, they can't buy from you."[4]

Incorporating local keywords naturally - phrases like "accountant in Woking" or "Surrey tax services" - can also significantly enhance local search presence. However, even with these efforts, technical problems can still undermine a site's overall performance.

Technical Website Problems

Technical issues can act as roadblocks, keeping even the best content from performing well in search rankings. For instance, 95.2% of websites face redirect problems[6], and 88% fail to properly implement HTTPS, leaving them vulnerable to security-related penalties[6].

Page speed is another major factor. A mere 2-second delay in loading time can result in a 103% increase in bounce rates[6]. For mobile users, the stakes are even higher: every additional second of delay reduces conversion rates by 20%[6]. With mobile traffic accounting for over 63% of total website visits[3] and 70% of sites now mobile-indexed[6], ensuring a fast and seamless mobile experience is non-negotiable.

Other frequent technical problems include crawlability issues, such as broken links or improperly configured robots.txt files, which prevent search engines from indexing your site effectively. Additionally, 80.4% of websites lack alt attributes for images[6], which not only hurts SEO but also makes the site less accessible to users with disabilities.

Each of these technical flaws creates unnecessary barriers between your website and its potential audience, making it all the more important to address them head-on.

How to Find What's Wrong with Your Website

If your Surrey business website isn't performing as expected, the first step is to figure out what's holding it back. Instead of guessing, take a structured approach to identify specific issues and prioritise fixes based on their impact on your search rankings.

Using SEO Tools to Check Performance

Tools like Google Search Console are a great starting point. This free resource helps you spot crawling errors, indexing problems, and mobile usability issues. For a deeper dive, platforms like SEMrush provide insights into your website's technical health, keyword performance, and even how you stack up against competitors. For example, it can reveal keyword opportunities where your competitors in Surrey are ranking, but you're not - giving you a roadmap to improve local visibility.

Ahrefs is another excellent tool for analysing backlinks and conducting competitor audits, while Google Analytics tracks user activity on your site. Pay close attention to mobile engagement, as local searches increasingly happen on smartphones.

These tools give you a broad overview of your site's performance, but to dig into specific technical issues, you'll need to run specialised tests.

Finding Technical Errors

Once you've assessed your website's overall performance, it's time to zero in on technical problems. Google PageSpeed Insights is a valuable resource for identifying speed-related issues. Slow load times can frustrate users and hurt your rankings, so optimising for speed is essential. Similarly, Google's Mobile-Friendly Test ensures your site delivers a seamless experience on smaller screens - a must, given the rise of mobile searches.

For a more detailed analysis, use tools like Screaming Frog SEO Spider to uncover broken links, duplicate content, and missing meta descriptions. GTMetrix goes a step further by pinpointing elements that slow down your site and offering actionable recommendations, such as compressing images or improving server response times.

By regularly monitoring your website with these tools, you can catch and fix technical issues before they hurt your rankings. Addressing these problems makes it easier for search engines to understand your site and improves your chances of being found by potential customers.

Checking Local SEO Setup

Technical fixes are important, but don't overlook your local SEO setup. Start by auditing your Google Business Profile to ensure your business name, address, and phone number (NAP) are accurate. Consistency across all platforms is key.

Torbjørn Flensted, Founder of SEO.ai, highlights the importance of this:

"NAP consistency is critical for local businesses. It builds trust and credibility and helps customers find you easily" [8].

Next, review your presence in Surrey-specific directories and business listings. Any inconsistencies or gaps in your citations can hurt your local visibility.

Don't forget to manage your online reviews. Platforms like Google and Facebook play a major role in shaping your local reputation, especially since 98% of consumers use the internet to research local businesses [1]. Poor review management can harm your search visibility, so be proactive in addressing customer feedback.

Finally, evaluate how well you rank for local keywords. For instance, terms like "Guildford accountant" or "Surrey plumber" can drive targeted traffic to your site. Make sure your website includes local schema markup so search engines can easily identify your location, operating hours, and contact details. A strong local SEO setup ensures you're not just visible, but also competitive in your area.

How to Fix Ranking Problems for Surrey Businesses

Once you've identified the issues affecting your local search rankings, the next step is implementing targeted solutions. Businesses in Surrey face specific challenges in local SEO, but with a well-thought-out strategy, you can improve your online visibility and attract more local customers.

Local SEO Fixes for Surrey Businesses

Start by claiming and optimising your Google Business Profile. Make sure your business details - such as name, address, phone number, and hours - are accurate and consistent across all platforms. Upload high-quality images of your premises, team, or completed projects to build trust with potential customers.

Encourage happy customers to leave reviews by sending follow-up emails, including requests in email signatures, or simply asking in person. Reviews matter - a lot. Studies show that 96% of consumers read local business reviews, and 79% prioritise Google reviews when making decisions [9]. Responding quickly to negative reviews is equally important, as 63% of customers are willing to update their review if a business addresses their concerns promptly.

Use schema markup to help search engines understand your business details. Adding local business schema can highlight key information like your address, phone number, hours, and service areas directly in search results.

Create content tailored to Surrey-specific topics, such as local events or how the area's climate affects your industry. If your business operates in several towns across Surrey, consider building individual pages for each location. For example, separate pages for Guildford, Woking, and Epsom services can help you rank for searches like "plumber in Guildford" or "accountant Woking" [1].

Once your local presence is established, focus on refining your website's on-page elements to align with local search intent.

On-Page SEO Fixes for Surrey Businesses

Optimising your website for Surrey customers involves targeting local keywords and fine-tuning your content. Start by researching terms that Surrey residents are likely to search for. Instead of broad terms like "accountant", aim for more specific phrases like "Surrey accountant", "Guildford tax advisor", or "small business accountant Surrey."

Incorporate these local keywords naturally into your titles, meta descriptions, and headers [1]. For example:

• Title Tags: Keep them concise (50–60 characters), descriptive, and keyword-focused.

• Meta Descriptions: Provide a brief summary of your page (150–160 characters) with relevant keywords to boost click-through rates.

• Header Tags (H1, H2, H3): Use your main keyword in the H1 tag and related terms in H2 and H3 tags. For instance, a Surrey electrician might use "Emergency Electrician Surrey" as the H1, with H2 tags like "24-Hour Electrical Repairs" and "Domestic Electrical Services."

Additionally, use descriptive URLs to improve both SEO and user experience. For example, instead of "yoursite.com/page123", opt for "yoursite.com/surrey-plumbing-services."

Keep in mind that nearly half of all Google searches are for local businesses, and mobile searches for phrases like "near me today/tonight" have surged by over 900% in the last two years [10]. Your on-page strategy should reflect this growing trend.

Off-Page SEO Fixes for Surrey Businesses

Building quality backlinks from trusted local sources is crucial. Focus on earning links from organisations, directories, and community websites that your target audience already trusts.

Collaborating with other Surrey businesses can also open up link-building opportunities. For example, a wedding photographer might partner with local venues, florists, and caterers for cross-promotions that include website links [7]. These partnerships not only strengthen your SEO but also expand your network within the local business community.

Here are some examples of valuable local backlink sources:

Content marketing is another effective way to attract backlinks. Create resources that other Surrey businesses and publications want to reference, such as guides, case studies, or research reports. For instance, a marketing agency in Surrey could publish an annual report on local business trends, while a construction company might offer a guide to planning permission in Surrey councils.

Don't overlook opportunities for local PR. Participating in community events, sponsoring awards, or offering expert insights on industry topics can lead to mentions and links from local news outlets and business publications.

If these strategies feel overwhelming, professional help can make the process smoother and more effective.

Professional Solutions with Fourseven

For businesses in Surrey looking to accelerate their growth, professional expertise can make all the difference. Fourseven specialises in creating tailored digital solutions for service-based businesses in the Surrey area.

Our approach goes beyond aesthetics. We design websites that not only look great but are also built with Surrey-specific SEO strategies in mind. From technical optimisations to local SEO and conversion-focused design, we handle the complexities so you can focus on running your business.

Fourseven offers a range of services, including technical audits, on-page optimisation, and local citation building. We also manage review responses and other time-consuming tasks, ensuring your website consistently improves in rankings and attracts high-quality leads from Surrey customers.

Our ongoing website management services include security updates, performance tuning, and proactive maintenance. This ensures your SEO efforts remain effective while protecting your digital marketing investment.

For Surrey businesses aiming to dominate their local market, Fourseven's integrated approach combines web design, SEO, and ongoing support to deliver measurable results. We work closely with you to understand your goals and craft strategies that drive real growth.

Tools and Resources for Better Rankings

When it comes to improving your website's search rankings, having the right tools at your disposal can make a world of difference. Surrey businesses, in particular, benefit from accurate data to shape effective SEO strategies and drive meaningful results.

SEO and Performance Tools

Google Search Console is an essential tool for understanding how Google views your website. By using the URL Inspector Tool, you can ensure that every page on your site is indexed properly by Google [13]. Pair it with Google Analytics to dive deeper into how different search terms impact engagement metrics on your site [13]. Together, these tools lay a strong foundation for tracking and improving your Surrey business's online presence.

For those ready to invest in premium tools, here are some top options:

Ahrefs is particularly useful for uncovering hidden keyword opportunities and providing precise link data [14]. Meanwhile, SEMrush excels at tracking keywords and analysing competitors, making it a strong choice for monitoring rankings across Surrey's local areas [11].

For businesses focused on local SEO, tools that handle citation management, review monitoring, and rank tracking are invaluable. BrightLocal, starting at £39 per month with a 14-day free trial, specialises in local SEO tracking and helps Surrey businesses stay competitive [12].

When using these tools, focus on metrics that align with your business goals. Key areas to monitor include:

• Organic traffic from unpaid search results.

• Keyword rankings that matter to your Surrey customers.

• Domain authority, with a target score between 51 and 70 indicating robust authority [17][18].

• Core Web Vitals, ensuring your Largest Contentful Paint loads within 2.5 seconds and your First Input Delay stays under 100ms [18].

These performance metrics not only highlight your current standing but also guide the next steps in achieving long-term SEO success.

Fourseven's Complete Solutions

While tools provide valuable insights, interpreting and acting on the data can be challenging - especially for busy business owners. That’s where Fourseven steps in, offering a blend of professional-grade tools, expert analysis, and hands-on implementation.

Fourseven has worked with over 130 businesses, helping them achieve an average 42% increase in qualified leads through data-driven web design and ROI-focused SEO [15]. Local clients in Surrey have reported traffic increases of 40% within six months, with qualified leads improving by 35% [16]. Their approach combines deep technical expertise with a strong understanding of the local market, offering personalised service backed by detailed monthly reports and regular strategy reviews [16].

Their SEO packages, starting at £750+VAT per month, include:

• Continuous monitoring and optimisation based on data insights.

• Regular performance reports to track progress.

• Optimisation of Google Business Profiles and local citations.

• Creation of area-specific content tailored to Surrey audiences.

For businesses unsure about where to start, Fourseven offers free website audits to pinpoint areas for improvement [16]. This is a great way to assess your current position before committing to a long-term strategy.

Conclusion: Take Action to Improve Your Surrey Website's Rankings

Your website's ranking issues don’t have to be permanent - they can be addressed with the right steps. Did you know that 46% of Google searches are local, and 78% of local mobile searches lead to offline purchases? [20] Every day your site isn't performing at its best, you're potentially losing out on customers who are actively looking for your services.

Start by assessing your website’s current performance. Conduct a thorough audit focusing on mobile usability, page speed, competitor keyword strategies, and backlink opportunities. Then, refine your content strategy - producing high-quality, authoritative content is key to improving your rankings [19].

Beyond content, ensure your website is optimised for mobile. This means fast-loading images and smooth, intuitive navigation on both smartphones and tablets. On the technical side, make regular updates to metadata, monitor your rankings, and track backlinks using tools like Google Search Console.

Take inspiration from Your Mortgage Experts, a UK-based mortgage advisory firm. By implementing a tailored local SEO strategy, they achieved an 8x increase in online reviews, boosted their rating to 4.9 stars, and saw a major surge in traffic and engagement [21]. This kind of targeted local SEO can make a real difference for any Surrey business looking to stand out online.

The choice is yours - start implementing these strategies today or work with experts like Fourseven to connect with your local audience. Your Surrey customers are searching. Make sure they find you first.

FAQs

How can I optimise my Surrey business website for local SEO to rank higher?

To give your Surrey business website a boost in local SEO, start by ensuring that your Name, Address, and Phone (NAP) information is consistent everywhere - on your website, directories, and social media profiles. Incorporate location-specific keywords into your website’s content, meta descriptions, and headings to make it more relevant to local searches. Adding local schema markup can also help search engines pinpoint your business location with greater accuracy.

Take control of your Google Business Profile by claiming and optimising it. Encourage your customers to leave reviews, and make it a habit to respond to them - this shows engagement and builds trust. If your business serves multiple areas, consider creating separate pages for each location or service area. Lastly, ensure your website is mobile-friendly and loads quickly, as these factors play a big role in improving local search rankings. These simple yet effective steps can help your Surrey business stand out in local search results and attract more customers.

What technical issues might be stopping my Surrey business website from ranking well on search engines?

Technical hiccups can seriously affect how well your website ranks in search engines. Some common culprits include crawl errors, duplicate content, slow page loading speeds, and problems with mobile responsiveness. On top of that, issues like broken links, missing or incorrect meta tags, site downtime, or restrictions on indexing can also hurt your site's visibility.

To tackle these problems, make it a habit to audit your website regularly and focus on fixing the most pressing issues first. Ensure your site works seamlessly on mobile devices, improve loading speeds, and fix any broken links or crawl errors. It's also important to double-check that your meta tags are accurate and that search engines can easily access and index your site. Small improvements like these can have a big impact on your rankings.

Why is it crucial for local businesses to keep their NAP details consistent across online platforms?

Ensuring your Name, Address, and Phone number (NAP) details are consistent across all online platforms is crucial for building trust - not just with search engines, but also with your potential customers. Search engines rely on this information to confirm your business's legitimacy, which can have a big impact on your local search rankings.

When your NAP details are inconsistent, it can create confusion for customers. This might mean missed phone calls, visits to the wrong address, or even lost business opportunities. By keeping your NAP information accurate and consistent everywhere, you present a professional and dependable image, making it much easier for customers to find and reach out to you.

Related posts

• Digital Marketing Strategies that Work in Surrey's Competitive Market

• Surrey's Digital Transformation: How Local Businesses Are Thriving Online

• What Local SEO Looks Like for Service-Based Companies in Surrey

• Do I Really Need SEO If I Have a Great Website? (For Surrey SMEs)