Fourseven Media

Legal

Cookie policy.

A short, honest summary of what we store on your device when you visit this website and how you can control it. Read alongside our Privacy Policy.

Last updated: 28 April 2026

1. What this policy covers

“Cookies” are small files a website asks your browser to store. We use the word loosely here to also cover similar technologies such as localStorage, which behaves the same way from a privacy perspective and is treated equivalently under the UK Privacy and Electronic Communications Regulations (PECR).

2. Strictly necessary

These are required for the site to work and don’t need your consent.

fourseven-cookie-consent-v1

Stores your choice from the cookie banner so we don’t prompt you on every visit. Stored in your browser’s localStorage, not transmitted to us.

Until you clear it

3. Analytics (optional)

Loaded only if you choose “Accept all” in the cookie banner. If you reject non-essential cookies, this section is not active and Google Analytics does not load.

_ga

Set by Google Analytics 4 to distinguish unique users.

2 years

_ga_XWBQXMPSMJ

Set by Google Analytics 4 to persist session state for our specific property.

2 years

Google’s description of these cookies is at support.google.com/analytics/answer/11397207. We have IP anonymisation switched on and we do not use Google Analytics for advertising audiences.

4. Performance — cookie-free

We use Vercel Analytics and Vercel Speed Insights to measure page load times and core web vitals. Per Vercel’s documentation, these tools do not store cookies or persistent identifiers in your browser. They process limited request metadata to produce aggregate metrics. We’ve listed them here for transparency even though they aren’t cookies.

5. What we don’t use

This site doesn’t run any of the following, so they don’t set cookies here:

  • advertising cookies, ad networks, or remarketing pixels;
  • Meta (Facebook) Pixel, LinkedIn Insight Tag, TikTok Pixel, or any other social tracker;
  • chat widgets (Intercom, Drift, Crisp, Tawk, HubSpot Chat, etc.);
  • session-replay tools (Hotjar, Microsoft Clarity, FullStory);
  • video embeds, Calendly, Typeform, or Google Maps;
  • cross-site fingerprinting or behavioural profiling.

6. How to control cookies

When you first visit the site you’ll see a banner asking whether to accept all cookies or reject non-essential ones. If you reject, only the strictly necessary item above is stored.

To change your choice later, clear site data (or specifically the fourseven-cookie-consent-v1 entry) in your browser’s storage settings and refresh this site — the banner will re-appear. You can also block cookies entirely through your browser settings; the strictly necessary item is non-tracking, so blocking it has no functional impact except that you’ll see the banner again next visit.

Help pages for common browsers: Chrome, Firefox, Safari, Edge.

7. Changes to this policy

If we add or remove a tool that stores something on your device, we’ll update this page and the “last updated” date.