Custom theme development
Bespoke Shopify themes built from scratch. Your brand, your layout, your user experience, not someone else's template with different colours.
Service · 04 · Shopify & E-commerce
Shopify stores that actually sell.
Not a template with your logo on it. Custom Shopify builds with bespoke design, supplier integrations, and checkout flows tuned to convert. Our clients see an average +40% conversion uplift within 60 days of launch.
What we do
Five capabilities,
one end-to-end store.
Supplier & inventory sync
Custom integrations with your suppliers, warehouses, and inventory systems. Automated stock updates, order routing, and fulfilment workflows.
Checkout optimisation
Every step between "Add to cart" and "Order confirmed" is optimised to reduce drop-off. Upsells, trust signals, and a frictionless payment flow.
Migrations & rebuilds
Magento, WooCommerce, BigCommerce → Shopify. 500+ SKUs, URL redirects, SEO preservation, zero-downtime cutover.
Ongoing management
Updates, new product pages, seasonal campaigns, performance monitoring. We handle the technical side so you can focus on selling.
Sectors we ship
Six categories,
real revenue numbers.
We've shipped Shopify stores in each sector below. Conversion rates, AOV improvements, and migration case studies available on request.
Independent fashion & apparel
Lookbook-led product pages, size guides, returns workflows, Klaviyo integration. We've shipped stores doing £1M+ ARR for indie labels.
Jewellery & luxury goods
High-resolution product imagery, custom engraving / configurator builders, certification displays, secure checkout for high-value transactions.
Food & beverage / DTC
Subscription mechanics, recurring order management, age-gates for alcohol, regional shipping rules, recipe content systems.
Health & wellness / supplements
Compliant product copy, ingredient transparency, recurring delivery, MHRA-aware claims handling.
Homewares & furniture
Bulky-item shipping calculators, room scenes / lifestyle galleries, custom sizing options, white-glove delivery integration.
B2B wholesale & trade
Login-gated trade pricing, minimum-order quantities, account-specific catalogues, integration with Xero/QuickBooks for invoicing.
How we work
Four steps,
no surprises.
Audit & strategy
Free 90-min call. We audit your current store (or planning), benchmark against direct competitors, identify the 3-5 changes that'll actually move conversion. You leave with a fixed-price quote and a 60-day target.
Design & UX
Theme designed in Figma, full mobile + desktop, with checkout flow mocked end-to-end. PDP, PLP, cart, and checkout get the most attention, that's where the money is. 2-3 rounds of revision.
Build & integrate
Theme built on Shopify with Liquid + Tailwind. Apps integrated (reviews, email, search, returns), supplier sync configured, custom checkout extensions where needed. Staging URL with daily updates.
Launch & optimise
Zero-downtime cutover, full URL redirect mapping, post-launch conversion tracking. Two-week monitoring window with daily checks. Ongoing CRO retainer from £1k/mo if you want to keep pushing the conversion rate up.
Pricing
Three tiers. Fixed prices, no surprises.
Shopify Starter
£6,000 fixed price
New stores or small migrations. Up to 100 products, 3-week build.
- A custom theme designed around your brand
- Up to 100 products migrated and ready to sell
- Customer reviews and email integrated from day one
- Payments, shipping, and tax set up properly
- Search engine ready, with old links redirected
Shopify Growth
£12,000 fixed price
Established brands moving up. Custom theme, integrations, complex migrations.
- A bespoke theme and design system built for you
- Up to 1,000 products migrated cleanly
- Email marketing, support tools, and reviews wired in
- Subscriptions or wholesale customers if you need them
- Built to rank for the searches that drive sales
Shopify Plus
POA from £25k
Shopify Plus merchants, high-volume stores, multi-region, or fully custom front-ends.
- Bespoke front-end if you need full design freedom
- Sell across multiple countries and currencies
- Custom checkout flows for high-volume stores
- Connected to your existing systems and warehouses
- Dedicated 8-12 week project
FAQ
Honest answers
to Shopify questions.
Should I be on Shopify at all? Is it the right platform? +
For 90% of UK e-commerce businesses doing £100k-£10M/year, yes. The fee structure is fair, the app ecosystem is mature, and the checkout converts better than any alternative. We'll tell you honestly if you'd be better on WooCommerce, BigCommerce, or custom, we've migrated stores both ways.
What about Shopify fees? +
Shopify itself is £25-£300/mo depending on plan. Plus 1.5-2% transaction fees if you're not on Shopify Payments. Apps add £50-£500/mo depending on what you need. We'll cost the full operating stack as part of the quote, no surprises.
Can you migrate from WooCommerce / Magento / BigCommerce? +
Yes. We've done all three. Full product migration, customer accounts, order history, URL redirects (essential for SEO), and content. Zero-downtime cutover with a staging environment for testing first.
Will I lose SEO rankings during the migration? +
Not if it's done properly. Full URL redirect mapping (every old URL → new), schema preservation, content audit, and a 30-day post-launch monitoring window. We've migrated stores with 5,000+ ranking pages without losing positions.
Do you offer ongoing CRO / store optimisation? +
Yes. £1,000-£3,000/mo retainer for ongoing conversion rate optimisation, A/B testing, checkout iteration, content updates, monthly reports. Most clients see another +20-30% conversion uplift in the 6 months after launch.
What about Shopify apps, which ones do you actually recommend? +
Reviews: Judge.me or Loox. Email: Klaviyo (always). Search: Klevu or Algolia for catalogues over 500 SKUs. Subscriptions: Recharge or Bold. Returns: Loop. We avoid bloatware, every app has to earn its monthly fee.