Care home website design · UK
Our care home website design is built for one moment: a family member choosing a home on their phone, late at night, comparing three or four at once. Your CQC rating up front, fees and funding explained, real warmth in the imagery and a phone number one tap away. £1,490 + VAT, live in 14 days. To fill beds as well, Fill My Diary adds local SEO, Google Ads and an enquiry guarantee.
You give us 20 minutes and your CQC report. We do everything else.
Care-home clients: Tollington Lodge, Grafton Lodge · 50+ 5★ reviews · 200+ sites · Founded 2019 · Twickenham
Every image on this page is AI-generated: the exact standard your site gets. No photoshoot.
The essentials
Your CQC rating, where families can see it. Your fees and how funding works, explained rather than hidden behind "contact us". A phone number that is always one tap away on a mobile. Most care home websites describe the home but miss these, so the private enquiries go to the home down the road that made them easy to find.
It's rarely that the home isn't good enough. It's that the website isn't doing its job. We close that gap: a clear care offering, CQC trust signals worn visibly, genuine warmth in the imagery, and SEO foundations so families can find you.
We've written up the most common reasons in why your care home website isn't getting enquiries, with the fixes for each.
What we build
Everything is designed around one person: the family member researching homes for someone they love. Five things a generic web designer won't think of, baked in as standard.
The single biggest trust signal for families researching homes, and the thing most care home sites bury or skip. We put your CQC rating and inspection credentials front and centre on the homepage and contact page, where the decision actually gets made.
Council placements come through statutory routes. Private placements, the ones that pay properly, come from a family member comparing three or four homes at 9pm on their phone. Phone number always visible, sticky tap-to-call on mobile, a short, warm enquiry form, and fees and funding genuinely explained rather than buried behind a link.
We build the site to rank for the searches families actually type: 'care homes in [your town]', 'respite care [town]', 'dementia care [postcode]'. Page structure, schema and content are planned around local intent from day one. Ongoing SEO and Google Ads are part of Fill My Diary, our care home marketing plan.
The rotating stock banner every care home site uses says nothing. We generate 15+ bespoke, warm, dignified images of rooms, the lounge, dining, the garden in summer and the exterior in golden light, styled to feel like your home. No photographer, no disruption to residents, and the images are yours to use across the site and social.
Families trust other families. We surface your best reviews and testimonials where they reassure, near the enquiry points rather than hidden on a forgotten page, and pull from your public Google reviews automatically.
The imagery
The guarantee
The number is sized with you at kickoff. We can promise it because on Fill My Diary we run the website, the local SEO and the Google Ads, and we measure your enquiries from day one.
The guarantee comes with Fill My Diary (£799/mo + VAT) only, not with the build, the care plan or Rank on their own. It is never cash back, it is capped at 3 additional months, it needs the fair-play conditions and Fill My Diary has a 6-month minimum term: read the conditions.
Proof
200+
Websites built for UK businesses.
£10m+
In revenue generated for our clients.
5.0 ★
Across 50+ Google reviews. A real, registered company in Twickenham, founded in 2019.
We build for care homes directly, including Tollington Lodge in Weston-super-Mare and Grafton Lodge in Strood, and since 2019 we've been getting service businesses found and chosen online. See more of our work.
Case studies
Tollington Lodge · Weston-super-Mare
Owners came back for home #2
Grafton Lodge · Strood, Kent
Broken site → full site in 2 days
Pricing
Everything above, one price, with the £49/mo care plan to keep it looked after.
Then choose a monthly plan: every site gets one
Keep it live, fast, and looked after.
Care plan, local SEO and Google Ads management, with an enquiry guarantee.
Get found for 'care home [town]' searches.
Want the website to bring in enquiries as well as convert them? See care home marketing with Fill My Diary: what's included month by month, the guarantee and its conditions.
How it works
A short call to walk through the home, your rates, your CQC report, and anything you already have. No account manager: you talk to Nathan. You leave with a fixed price and a launch date.
We generate your bespoke imagery and design the homepage and key pages around it. Warm, calm, trustworthy. You see it and approve it before we build.
Full build on our care-home framework: CQC display, enquiry form wired to your inbox, sticky tap-to-call, local SEO foundations, and a simple way for your team to update fees and news.
We connect your domain, go live, and walk your team through it. Light monitoring for the first fortnight to catch anything. Then your monthly plan keeps it working.
FAQ
The build is £1,490 + VAT: a complete, conversion-focused website, live in 14 days, with no hidden extras. After that, every site is on a simple monthly care plan from £49/mo + VAT that covers hosting, looking after the site, and small changes. If you want to actively rank and fill beds, Rank (local SEO) is £650/mo + VAT, and Fill My Diary is £799/mo + VAT. We'll tell you honestly which level fits.
14 days from kick-off to live, for the standard build. The only thing that slows it down is waiting on your CQC report or fee information, so give us those at the start and we'll hit the date.
You won't have to wrestle a clunky system. Two options: we give you a simple way to edit fees, news and reviews, or you just email us the change and we make it, included in your plan. It's a partnership, not a 'here's your login, good luck'.
Yes, prominently, on the homepage and contact page. It's the first thing families look for and the single biggest trust signal a care home site can carry. We surface your rating and inspection credentials properly, not buried in a footer.
Not at all. It's the norm, and it's solved. We generate 15+ bespoke, warm, dignified images styled to feel like your home: rooms, lounge, dining, garden, exterior. No photographer, no disruption to residents, and the images are yours to keep and use anywhere.
It comes with Fill My Diary (£799/mo + VAT) and nothing else: a minimum number of qualified enquiries in 90 days, sized at kickoff, or we work free until you hit it. It is never cash back, it is capped at 3 additional months, it needs the fair-play conditions and Fill My Diary has a 6-month minimum term. We can offer it because on Fill My Diary we run the website, the local SEO and the Google Ads, and we measure your enquiries from day one. The build on its own, the care plan and Rank (local SEO) on its own don't carry the guarantee, because they don't give us all the levers.
We do. It's included in your monthly plan. Fast, secure and genuinely low-maintenance: no plugins to break and nothing to get hacked. If you've had a WordPress site that was slow or got hacked, this is the opposite of that.
Private placements come from families searching locally, so you need to be found and trusted in the same week. Google Ads puts you in front of families searching now, while local SEO and a properly run Google Business Profile build the steady flow underneath. The website does the converting: CQC rating up front, fees explained, a phone number that's always one tap away. That's exactly what Fill My Diary (£799/mo + VAT) combines, with an enquiry guarantee.
Read more: Why your care home website isn't getting enquiries
Yes. If your site is already in good shape, Rank, our local SEO plan (£650/mo + VAT), covers your Google Business Profile, local rankings for 'care home [your town]' searches, reviews and monthly reporting tied to enquiries. If the site itself is holding you back, we'll say so in the free review. Rank on its own doesn't carry the guarantee; Fill My Diary does.
Read more: SEO and Google Ads for care homes
Yes. The 14-day package is built for a single home, but if you run several homes or a group, we'll scope a multi-site build that keeps each home distinct while sharing one easy-to-manage system. Just tell us on the call.
Send us your current site and we'll give you a free, honest review: the three things quietly costing you private enquiries, and what it would take to fix them. No pitch, no obligation. You'll speak to Nathan directly.
