Specialists in · Care Home Websites
Families choose a care home from their phone, late at night, comparing three or four homes at once. We build the website that wins that moment — your CQC rating up front, real warmth in the imagery, and a clear path to enquiry — then we get it ranking for "care homes in your town." Built in 14 days. More enquiries in 90 days, or we keep working free.
You give us 20 minutes and your CQC report. We do everything else.
30+ enquiries/mo for Coffee Cup Equipment · 50+ 5★ reviews · 200+ sites · 6 years · Twickenham
Every image on this page is AI-generated — the exact standard your site gets. No photoshoot.
The problem
Most care home websites describe the home but don't sell it — and don't show up in search at all. So the private enquiries, the ones that actually pay properly, go to the home down the road that invested in being found and being trusted.
It's rarely that the home isn't good enough. It's that the website is doing about 20% of the job it could be. We close that gap: clear care offering, CQC trust signals worn visibly, genuine warmth in the imagery, and SEO foundations that put you in front of families the moment they start looking.
What we build
Everything is designed around one person: the family member researching homes for someone they love. Five things a generic web designer won't think of, baked in as standard.
The single biggest trust signal for families researching homes — and the thing most care home sites bury or skip. We put your CQC rating and inspection credentials front and centre on the homepage and contact page, where the decision actually gets made.
Council placements come through statutory routes. Private placements — the ones that pay properly — come from a family member comparing three or four homes at 9pm on their phone. Phone number always visible, sticky tap-to-call on mobile, a short, warm enquiry form, and fees and funding genuinely explained rather than buried behind a link.
We build the site to rank for the searches families actually type — 'care homes in [your town]', 'respite care [town]', 'dementia care [postcode]'. Page structure, schema, and content planned around local intent from day one, so you show up when a family three miles away starts looking.
The rotating stock banner every care home site uses says nothing. We generate 15+ bespoke, warm, dignified images of rooms, the lounge, dining, the garden in summer, the exterior in golden light — styled to feel like your home. Far cheaper than a photographer, far better than stock, and yours to use across the site and social.
Families trust other families. We surface your best reviews and testimonials where they reassure — near the enquiry points, not hidden on a forgotten page — and pull from your public Google reviews automatically.
The imagery
The guarantee
We can say that because we control the design, the SEO, and the enquiry form — and we measure your enquiries from day one. The cheap-site crowd can't offer this; they build it and disappear. (Applies on a Growth or Local SEO plan, where we have the levers to deliver it.)
Proof
200+
Websites built for UK businesses since 2018.
Millions
In revenue our clients credit to the sites we've built for them.
5.0 ★
Across 50+ Google reviews. A real, registered company in Twickenham — 6 years in.
We build for care homes directly — including Tollington Lodge in Weston-super-Mare — and we've spent six years getting service businesses found and chosen online. See more of our work.
Do the maths
The entire build — site, bespoke imagery, SEO foundations, the lot — costs less than two weeks of one bed. If your website brings you a single extra private placement this year, it has paid for itself twenty-six times over. That's the whole decision.
Pricing
Everything above, one price — the photoshoot you're not paying for costs more than half the build.
Then choose a monthly plan — every site gets one
Keep it live, fast, and looked after.
The site, plus momentum every month.
Dominate 'care home [town]' and fill beds.
How it works
A short call to walk through the home, your rates, your CQC report, and anything you already have. No account manager — you talk to Nathan. You leave with a fixed price and a launch date.
We generate your bespoke imagery and design the homepage and key pages around it. Warm, calm, trustworthy. You see it and approve it before we build.
Full build on our care-home framework: CQC display, enquiry form wired to your inbox, sticky tap-to-call, local SEO foundations, and a simple way for your team to update fees and news.
We connect your domain, go live, and walk your team through it. Light monitoring for the first fortnight to catch anything. Then your monthly plan keeps it working.
FAQ
The build is £1,490 + VAT — a complete, conversion-focused website live in 14 days, with no hidden extras. After that, every site is on a simple monthly plan from £29/mo that covers hosting, looking after the site, and small changes. If you want to actively rank and fill beds, our Local SEO plan starts at £500/mo. We'll tell you honestly which level fits.
14 days from kick-off to live, for the standard build. We can move faster if you need to. The only thing that slows it down is waiting on your CQC report or fee information — give us those at the start and we'll hit the date.
You won't have to wrestle a clunky system. Two options: we give you a simple way to edit fees, news and reviews, or — what most homes prefer — you just email us the change and it's done the same day, included in your plan. It's a partnership, not a 'here's your login, good luck'.
Yes — prominently, on the homepage and contact page. It's the first thing families look for and the single biggest trust signal a care home site can carry. We surface your rating and inspection credentials properly, not buried in a footer.
Not at all — it's actually the norm, and it's solved. We generate 15+ bespoke, warm, dignified images styled to feel like your home: rooms, lounge, dining, garden, exterior. No photographer, no disruption to residents, and the images are yours to keep and use anywhere.
On a Growth or Local SEO plan, we guarantee more enquiries within 90 days — or we keep working, free, until you get them. We can offer that because we control the design, the SEO, and the enquiry form, and because we measure your enquiries from day one. The build-only package doesn't include the guarantee, since we need the ongoing levers to deliver it.
We do — it's included in your monthly plan. Fast, secure, and genuinely low-maintenance: no plugins to break, nothing to get hacked, loads in under a second. If you've had a WordPress site that was slow or got hacked, this is the opposite of that.
Yes. The 14-day package is built for a single home, but if you run several homes or a group, we'll scope a multi-site build that keeps each home distinct while sharing one easy-to-manage system. Just tell us on the call.
Send us your current site and we'll give you a free, honest review — the three things quietly costing you private enquiries, and what it would take to fix them. No pitch, no obligation. You'll speak to Nathan directly.
We take on three care-home builds a month, so every site gets full attention.
30 min with Nathan · Fixed-price quote · No sales pitch