Fill My Diary · For care homes
Fill My Diary is our marketing plan for care homes. Local SEO, Google Ads and your website, run together by one person who counts every enquiry. It costs £799/mo + VAT, and it comes with a guarantee: a minimum number of qualified enquiries in 90 days, sized at kickoff, or we work free until you hit it.
50+ 5★ Google reviews · 200+ sites built · Founded 2019 · 42 York Street, Twickenham
Who it is for
Private placements rarely come through the council. They come from a son or daughter searching on their phone, often late in the evening, comparing three or four homes at once. Digital marketing for care homes is about being the home they find, trust and call.
What's included
Most homes buy these from different people, and nobody owns the result. On Fill My Diary we run all of it, so when an enquiry comes in we know where it came from, and when one doesn't we know what to fix.
Families search "care homes in [town]", "dementia care [town]" and "respite care near me". We run your Google Business Profile, build pages for the care you offer, tidy your listings on directories such as carehome.co.uk, and ask happy families for reviews. This is our Rank plan, included in full.
Ads put you in front of families who are choosing a home now, not in six months. We build and manage the campaigns, cut the searches that waste money, and send clicks to pages built to turn them into enquiries. The ad spend is paid straight to Google, so you always see what it costs.
The care plan covers hosting, security, updates and small changes. We make sure your CQC rating is easy to find, your fees and funding are explained, and the phone number is one tap away on a mobile.
How many enquiries came in, where they came from, what we did that month and what we are doing next. Every call and form is tracked from the first click, so the guarantee is measured on real numbers.
How it works
You deal with Nathan throughout, not an account manager.
We look at your website, your Google Business Profile and the homes you compete with. At kickoff we agree what counts as a qualified enquiry for your home and size the guarantee number with you. You give us access to your accounts within 7 days.
Call and form tracking goes in, so every enquiry is counted. We fix what is costing you enquiries on the website (CQC rating, fees and funding, tap-to-call), sort out your Google Business Profile and launch your Google Ads.
We cut wasted ad spend and push budget towards the searches that bring real enquiries. We add local pages for the care you offer, such as dementia, nursing and respite care, and start the first round of review requests.
We count qualified enquiries against the number agreed at kickoff. If you are short, we keep working free until you hit it, for up to 3 additional months.
Local SEO takes longer than ads to build, so this is when it has had time to start pulling its weight. We keep improving the pages, the profile and the campaigns, and the report keeps showing you exactly what is working.
The guarantee
We size the number with you at kickoff, based on your home, your area and your ad budget. It comes with Fill My Diary only, because that is the plan where we run every lever: the website, the local SEO and the Google Ads.
It is never cash back. Free work is capped at 3 additional months. The fair-play conditions apply:
Pricing
Care plan, Rank (local SEO), Google Ads management, a monthly report and the guarantee. 6-month minimum term. Recommended ad spend £400 to £600/mo, paid to Google.
Rank (local SEO) is £650/mo + VAT. Google Ads management is £450/mo + VAT. Care plans are £49/mo (Astro) or £149/mo (WordPress or Shopify). None of these carry the guarantee.
The Care-Home Enquiry Engine is £1,490 + VAT, live in 14 days: CQC rating on show, built for the private enquiry, and 15+ warm care-home images. See our care home website design.
Case studies
Tollington Lodge · Weston-super-Mare
Owners came back for home #2
Grafton Lodge · Strood, Kent
Broken site → full site in 2 days
Who you work with
Fourseven Media has been building websites and marketing for service businesses since 2019, from our office at 42 York Street, Twickenham. We have built 200+ sites, earned 50+ five-star Google reviews, and generated £10m+ in revenue for clients.
We build care home websites too, including Tollington Lodge and Grafton Lodge, so the person running your ads understands how the site behind them works. If you want to understand the website side first, read why your care home website isn't getting enquiries.
FAQ
Fill My Diary is £799/mo + VAT. It includes the care plan, local SEO, Google Ads management, a monthly report and the enquiry guarantee. Google Ads spend is on top and paid directly to Google; we recommend £400 to £600 a month. If you only want one part, Rank (local SEO) is £650/mo + VAT and Google Ads management is £450/mo + VAT, but neither carries the guarantee.
Longer than most agencies admit. Local SEO for a care home usually takes months, not weeks, to show steady results, and it depends on how many homes compete in your area. Google Ads can put you in front of families as soon as the campaigns go live. That is why Fill My Diary runs both: ads bring enquiries while the SEO builds.
We recommend £400 to £600 a month, paid directly to Google, not through us. It is also one of the fair-play conditions of the guarantee, because below that the campaigns cannot reach enough families to judge them fairly.
Yes. Fill My Diary has a 6-month minimum term. SEO and ads both need time to settle, and the guarantee is measured over the first 90 days. After six months it rolls monthly.
We keep working for free until you do, for up to 3 additional months. It is never cash back. The guarantee is a minimum number of qualified enquiries in 90 days, sized at kickoff, or we work free until you hit it, and it needs the fair-play conditions to be met.
Not always. If your site already shows your CQC rating, explains fees and makes it easy to call, we can work with it. If it is holding you back, we will tell you in the free review. Our Care-Home Enquiry Engine build is £1,490 + VAT and goes live in 14 days.
No. Fill My Diary concentrates on the places families go when they are actively choosing a home: Google search, Google Maps and your website. Social media is not part of the plan, so you are not paying for it.
Send us your home's website and Nathan will look at it the way a family does: whether you show up, whether they trust what they see, and whether it is easy to get in touch. You get the three things quietly costing you private enquiries and what it would take to fix them. No pitch, no obligation.
