Taking over from another agency, we rebuilt the SEO strategy from the ground up. With a deep audit, fixing technical issues, and collaborating on helpful guides to build trust and authority, within months they were competing with national brands.
The Business
Coffee Cup Equipment supplies commercial coffee equipment to businesses across the UK. In a market dominated by large national suppliers with massive marketing budgets, they needed a way to compete without matching that spend.
The Challenge
The previous agency had delivered SEO in name only, no real strategy, no measurable results, and technical issues left unfixed. The site wasn’t ranking for any commercially valuable terms, and national competitors were capturing all the search traffic.
The Strategy
We started from scratch:
- Deep technical audit, identified and fixed crawl issues, speed problems, and structural weaknesses
- Competitive analysis, found keyword gaps where national competitors were weak
- Content collaboration, worked with the team to create genuinely helpful buyer guides and comparison content
- Authority building, positioned Coffee Cup Equipment as the expert voice in commercial coffee equipment
The Results
Within months, Coffee Cup Equipment was competing with national brands for high-value search terms. Organic traffic became their primary lead source, delivering qualified enquiries from businesses ready to buy.
The key insight: you don’t need a massive budget to compete nationally. You need a smarter strategy and better content than the big players, who often rely on brand recognition rather than genuinely helpful information.