Taking over from a struggling previous agency, we rebuilt Ecocamel's SEO strategy from scratch. Through comprehensive technical fixes, strategic keyword targeting, and authority-building content, we doubled their organic keyword rankings within 6 months.
The Business
Ecocamel manufactures premium eco-friendly shower heads and water conditioning systems across the UK, EU & USA. Based in the competitive bathroom accessories market, they’ve built a reputation for innovative water-saving technology including their patented AirCore and Twin Injet systems.
While they had great products and loyal customers, their online presence wasn’t converting. The goal was clear: dominate search for eco-friendly shower solutions and compete with established bathroom brands on Google.
The Challenge
Despite previous SEO attempts, Ecocamel was practically invisible online. Their site wasn’t ranking for high-value commercial keywords, and competitors were capturing all the valuable “shower head” and “water saving” searches. They were losing potential customers to inferior products simply because they couldn’t be found.
The existing approach lacked strategy, no keyword focus, poor technical foundation, and content that didn’t match search intent.
The Strategy
We stepped in with a comprehensive SEO transformation:
- Deep technical audit, uncovered critical crawl issues, speed problems, and structural weaknesses
- Competitive keyword analysis, identified 50+ high-intent opportunities competitors were missing
- Product-focused landing pages targeting specific shower types and water problems
- Content authority building, technical guides showcasing Ecocamel’s expertise and environmental benefits
- Schema markup implementation, enhanced product visibility with reviews and ratings
- Strategic internal linking, connected related products and problems to boost topical authority
The approach was methodical: fix technical foundations first, target achievable long-tail keywords, then scale up to competitive commercial terms. Alongside this we worked with Ecocamel on their Shopify development and website design to help with conversion rate optimisation.
The Results
- 100%+ increase in ranking keywords, from 14 to 29 tracked terms
- Position #1 for “ecocamel shower head”, complete brand domination
- Top 10 rankings for 14 commercial keywords, up from just 1 previously
- 33% increase in sales attributed to organic search
- £5,724 monthly revenue from Google search alone
What Made the Difference
Technical Excellence: We fixed fundamental issues that were preventing Google from properly crawling and indexing their product pages.
Strategic Targeting: Instead of chasing impossible keywords, we identified winnable searches where Ecocamel’s unique technology gave them a competitive advantage.
Authority Building: We positioned Ecocamel as the experts in water-saving technology through detailed technical content and problem-solving guides.
90 days in, Ecocamel continues to gain ground against national bathroom brands. Their organic growth trajectory shows no signs of slowing, with new keyword opportunities emerging as their domain authority strengthens.