When Mr Wardrobe approached us, their site was in rough shape: hacked, buried in Google, and bringing in almost no leads. We rebuilt the site in two weeks, fixed critical technical issues, and launched a complete SEO strategy. Today, Mr Wardrobe generates over £75,000/month in inbound leads from organic search.
The Business
Mr Wardrobe designs and installs bespoke wardrobes and fitted furniture across London and the South East. Their clients range from homeowners and landlords to interior designers and developers, all looking for high-quality, custom-built storage solutions.
Their craftsmanship and product were strong. But their online presence didn’t match the level of service they delivered.
The Challenge
Before working with us, Mr Wardrobe had a site managed by a budget agency, and it showed. The content was generic and thin, with no keyword strategy behind it. Backlinks were non-existent, and the technical foundation was crumbling.
Worse, the site had been hacked. Hundreds of spam pages had been indexed, linking out to malicious sites. This not only hurt trust with Google, it damaged the brand’s reputation and search visibility.
Despite offering a premium product in a competitive market, they weren’t ranking for any high-intent terms, and leads had stalled.
The Strategy
- Full site rebuild in two weeks, clean, fast, conversion-focused
- Hack remediation, removed all spam pages, submitted reconsideration to Google
- Technical SEO overhaul, speed optimisation, proper crawl structure, schema markup
- Keyword strategy, targeted high-intent fitted wardrobe terms across London and South East
- Content creation, service pages, location pages, and guides targeting buyer intent
- Google Business Profile optimisation, local presence across service areas
The Results
- £75,000+/month in inbound enquiries from organic search
- Page 1 rankings for high-volume fitted wardrobe terms
- Complete recovery from hacked site penalty
- Consistent lead flow that’s grown month-on-month
What Made the Difference
Speed of execution was critical. The hacked site was actively damaging the brand every day it stayed live. We rebuilt in two weeks, got the clean site indexed, and started seeing ranking recovery within the first month.
The combination of a properly built website and strategic SEO created a compounding effect, better site means better rankings, better rankings mean more traffic, more traffic means more enquiries.