Bringing Corporate Training to Life

Actors in Industry, a corporate training provider specializing in role play-based learning, needed a website that would effectively communicate their unique value proposition while generating quality leads. Our task was to create a high-converting webiste which clearly articulated their services and brand message.

Key Deliverables

Deliverables

• Custom Post Types with Advanced Custom Fields - Created specialized content structures for workshops, role players, and training programmes
• Dynamic Search Functionality - Implemented custom-coded search in the homepage hero section allowing visitors to quickly find relevant training solutions
• Bespoke Component Templates - Developed reusable, flexible content blocks to maintain design consistency while allowing easy content updates
• Global Style System - Established comprehensive design guidelines to ensure visual coherence throughout the site
• Micro-interaction Development - Built custom CSS animations and interactive elements to enhance user engagement
• Conversion-Focused Layout - Strategically placed multiple enquiry points throughout the user journey
• Responsive Design System - Ensured perfect display and functionality across all devices

Results & Impact

Impact

• Increased Enquiry Rate - Site visitors converted to leads at a higher rate than with the previous website design
• Enhanced User Engagement - Lower bounce rates and increased time on site due to improved navigation and content structure
• Streamlined Content Management - Client team gained ability to easily update content through intuitive custom fields
• Improved Brand Perception - Professional, modern design better aligned with the company’s premium service offering
• Better User Pathways - Clear navigation and service categorisation helped visitors find relevant information faster

Technical

Implementation

The website was built on WordPress using Elementor Pro as the foundation, but we significantly extended the platform’s capabilities through custom development. We created a comprehensive component system using global templates and style sheets to ensure design consistency while maintaining flexibility. Advanced Custom Fields Pro was utilised to create intuitive content management interfaces for the client, allowing them to easily update specialised content types like role player profiles and workshop details. Custom code was implemented for the homepage search functionality, enabling visitors to quickly filter through the various training offerings. Performance optimisation techniques were applied throughout to ensure fast loading times despite the rich content and interactive elements.

Design &

CRO

Our design approach leveraged bold blocks of colour, particularly the client’s distinctive pink brand colour, to create visual impact and guide the user’s attention to key conversion points. We incorporated overlapping elements and layered compositions to create depth and a contemporary feel that stands out from typical corporate websites. Micro-interactions were strategically implemented throughout the site to improve engagement and provide subtle feedback to user actions. The conversion rate optimisation strategy focused on multiple touch-points, with strategically placed “Make an Enquiry” buttons at key decision points in the user journey. Testimonials and client logos were prominently featured to build trust, while clear service categorisation helped guide users to the most relevant information based on their specific needs.

Future Growth

Capabilities

The modular approach to the site’s architecture allows Actors in Industry to easily scale their content as they add new workshops, role players, or service offerings. The custom post types we implemented provide a framework for consistent content expansion without requiring additional development work. The global style system ensures that any new pages or sections will maintain brand consistency. We also built the technical foundation to support future integration with booking or CRM systems, providing a pathway for deeper automation of their lead management processes as the business grows.