Developed a sophisticated Shopify platform with custom bundle builders and interactive stockist maps, helping a beloved Welsh brewery expand their reach whilst maintaining their authentic local charm.
Project Overview: Transformed a beloved Welsh brewery’s digital presence into a scalable ecommerce platform, helping Gower Brewery expand beyond their local roots whilst maintaining their authentic charm. The project required innovative solutions for custom beer selection, subscription services, and local stockist discovery to support their expansion into the West of England market.
Key Deliverables
Deliverables
- Developed a custom bundle builder for mixed beer selections
- Created an intuitive subscription service for recurring orders
- Built interactive stockist map using Google Maps API integration
- Implemented sophisticated venue and vehicle hire booking systems
- Designed custom landing pages for taproom and restaurant experiences
- Created scalable Shopify architecture for future growth
- Developed mobile-optimised ordering processes
- Integrated comprehensive analytics for growth trackingResults & Impact:
- Increased organic search traffic significantly
- Improved average order value through bundle options
- Extended market reach beyond local territory
- Enhanced brand visibility in target regions
- Established strong foundation for scalable growth
Technical Implementation
Built on
Shopify’s platform, we developed custom solutions including an innovative bundle builder and subscription system. The site features advanced Google Maps API integration for stockist location, complete with search functionality and direction services. Custom JSON implementation enables efficient management of location data, whilst maintaining optimal site performance.
Design & CRO
The user experience was crafted to appeal to both loyal local customers and new markets, with intuitive navigation and clear pathways to purchase. The bundle builder and subscription services were designed for maximum accessibility, considering the target demographic’s preferences. Each feature was optimised for both desktop and mobile users to ensure seamless ordering across all devices.
Future Growth
The platform is built to scale alongside Gower
Brewery’s expansion plans. The flexible architecture allows easy addition of new products, stockists, and features, whilst the SEO-friendly structure supports geographic expansion. Monthly support ensures continuous optimization and smooth product launches.
