Small Beer, Big Impact

Transformed a pioneering low-ABV brewery’s basic website into a sophisticated ecommerce platform with innovative subscription solutions, helping establish their dominance in the growing low-alcohol market.

Elevated a pioneering low-ABV brewery’s digital presence to match their innovative approach to brewing. Small Beer required a sophisticated platform that would reflect their disruptive position in the market whilst establishing sustainable revenue streams through subscription services.

Key Deliverables

Deliverables

• Designed and developed a narrative-driven Shopify experience
• Created bespoke subscription systems inspired by coffee industry success
• Built custom product bundling functionality
• Implemented storytelling elements throughout the user journey
• Developed advanced subscription management tools
• Optimised site architecture for technical SEO
• Created engaging brand story presentations
• Integrated analytics for subscription performance trackingResults & Impact:
• Established dominant online presence in low-ABV market
• Created sustainable recurring revenue through subscriptions
• Enhanced brand storytelling and market positioning
• Improved customer retention through subscription model
• Increased average order value and customer lifetime value

Technical Implementation

Built on

Shopify’s platform, we developed sophisticated subscription solutions that go beyond standard functionality. The site features custom-built subscription management systems, intuitive fulfilment processes, and optimised customer journey flows. The technical architecture ensures seamless performance whilst handling complex subscription logic.

Design & CRO

Each design element was designed to tell Small

Beer’s innovative story whilst driving conversions. We implemented a narrative-driven user experience that educates customers about low-ABV brewing whilst guiding them toward subscription options. The subscription interface was designed for maximum simplicity and engagement.

Future Growth

The platform is built to scale alongside Small

Beer’s rapid growth in the low-ABV market. The flexible subscription architecture allows for easy addition of new products and subscription types, whilst the scalable design system supports new marketing initiatives and product launches.