Developed a sophisticated Shopify platform that preserves a historic brewery’s heritage whilst delivering modern ecommerce capabilities, featuring custom postcode filtering and dynamic product designs.
Crafted a digital solution that bridges traditional brewing heritage with modern ecommerce capabilities for the newly rebranded TripleFFF brewery. Our platform needed to serve both local customers with specific collection/delivery needs and support national distribution whilst maintaining their distinctive brand identity.
Key Deliverables
Deliverables
- Developed custom postcode filtering for local delivery zones
- Created dynamic collection/delivery booking system
- Implemented subscription services for regular customers
- Built colour-coordinated product pages matching brew labels
- Integrated local click-and-collect functionality
- Developed multi-tiered delivery options
- Created brand-specific design system
- Optimised checkout process for multiple fulfilment methodsResults & Impact:
- Successfully launched rebranded digital presence
- Streamlined local collection and delivery processes
- Enhanced customer experience through postcode validation
- Improved operational efficiency with automated delivery zones
- Established foundation for national growth
Technical
ImplementationDeveloped on Shopify’s platform, we developed sophisticated postcode filtering systems to manage complex local delivery requirements. The site features custom delivery zone management, integrated collection scheduling, and dynamic pricing based on delivery areas. Each technical element was implemented to ensure seamless operation across both local and national sales channels.
Design & CRO
The website design approach carefully balanced heritage with modern functionality, creating unique product pages that reflect each brew’s distinct identity through coordinated colour schemes. The user experience was optimised for both local and national customers, with clear pathways for different fulfilment options.
Future Growth
The platform is architected to support
TripleFFF’s expansion plans. The flexible delivery system allows easy addition of new zones, whilst the scalable design system supports new product launches and seasonal offerings.
