swiftRMS writes risk assessments and method statements (RAMS) for UK construction, security and council teams, and cites the relevant UK legislation as it goes. Nathan founded it, so it’s the one account where we are also the client. Every search and AI-visibility technique we sell gets tried here first.
The site
- Next.js on Vercel, with a page for each trade, each competitor and each question a buyer asks before choosing.
- Question pages written to be quoted. Each one puts the question in the H1 and a short, self-contained answer straight under it. That opening passage is the part ChatGPT and Google’s AI Mode lift into their answers.
- The product is the call to action. Visitors can write their first RAMS free, with no sign-up, so the site sells by letting people use the product.
How AI search treats it
In October 2026 we asked ChatGPT, Perplexity, Gemini and Google AI Mode the ten questions a UK contractor asks before buying RAMS software, 40 answers in all. swiftRMS was named in 15 of them, and its own site was cited as a source in 16. Asked for the best RAMS software for a small UK construction firm, ChatGPT and Gemini both named it first.
The audit also showed what wins. The one question that had a dedicated swiftRMS page, alternatives to the market leader, named swiftRMS on all four engines. So we built a page for every gap the audit found, and we’ll re-run the same questions to measure the change. Clients get that same audit, then the pages it calls for.
